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ADVERTISEMENT. CEBU Metropolis Tourism Officer Neil Odchigue (seated, heart) reveals the Metropolis Council on Friday, Dec. 9, 2022, an idea of what a Cebu Metropolis commercial on a London double-decker bus appears like. Odchigue’s workplace is proposing a P35-million funds for 2023 to market Cebu Metropolis to the remainder of the world. / CEBU CITY PIO
In a report offered by the Cebu Metropolis Public Data Workplace, Metropolis Tourism Officer Neil Odchigue mentioned they’re looking for a funds improve as a result of they need to develop extra tourism sights and actions now that world tourism has resumed following the lifting of Covid-19 restrictions.
Odchigue mentioned his workplace had an authorized funds of solely P16.8 million for 2022.
Odchigue briefed the Metropolis Council on his workplace’s plans throughout a funds listening to final Friday, Dec. 9, 2022.
He mentioned the tourism workplace is growing new applications just like the Japanese Heritage Excursions, institution of an island hopping and scuba diving port and a mangrove park, amongst different sights.
The proposed quantity additionally contains P4.9 million for promotional actions and supplies that can market Cebu Metropolis as a tourism vacation spot in different international locations.
“A part of our endeavor in tourism is to market Cebu Metropolis not solely to the Philippines however to the remainder of the world,” he informed the Metropolis Council in the course of the funds listening to.
The P4.9 million can be for tv and bus ads, maps, calendars, web site internet hosting, social media pages and participation in tourism expositions, amongst others.
The tourism workplace desires to place up digital billboards in key areas overseas, such because the Occasions Sq. in New York. It additionally intends to position advertisements in double decker vacationer buses in London.
The New York Metropolis’s Occasions Sq., a preferred vacationer vacation spot and business and leisure hub.
He mentioned the concept was introduced up after Metropolis Councilor Jocelyn Pesquera, who additionally heads the Metropolis’s tourism fee, shared that she lately visited London in the UK and noticed an advert in a bus selling the island province of Camiguin in Northern Mindanao as a vacationer spot.
Sundown cruise
Odchigue mentioned one of many new tourism tasks they got here up with is the Sundown Cruise, the place a luxurious yacht takes friends from the primary bridge to the Cebu-Cordova Hyperlink Expressway and the South Highway Properties at sundown. The tourism fee and the tourism workplace launched the cruise final Sept. 30.
“We’re coordinating with the Tourism Promotions Board and they’ll assist us market Cebu Metropolis within the streets of London,” he mentioned. (JKV, PR)
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