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The license settlement brings taste innovation plus the epic pleasure of iconic DC Tremendous Heroes and Tremendous-Villains to BodyTech’s lineup of premium protein, pre-workout, and sports activities vitamin merchandise
SECAUCUS, N.J., Oct. 17, 2022 /PRNewswire/ — It isn’t a hen. It isn’t a airplane. It is The Vitamin Shoppe’s mightiest collaboration but: Sports activities vitamin impressed by the DC™ Universe.
The Vitamin Shoppe, an omnichannel specialty retailer of dietary merchandise, and Warner Bros. Shopper Merchandise (WBCP) right this moment introduced the launch of DC™ flavors by BodyTech®, an unique vary of protein, pre-workout, creatine, and different premium dietary supplements impressed by Tremendous Heroes and Tremendous-Villains of the DC Universe.
Underneath the long-term license settlement with WBCP, a collection of progressive new flavors unites the epic pleasure of iconic characters akin to Superman™, Batman™, Surprise Lady™, The Flash™, The Joker™, and Black Adam™ with the best-in-class sports activities vitamin formulation of BodyTech and BodyTech Elite.
Sharon Leite, CEO of The Vitamin Shoppe, commented: “As lifetime followers of those legendary characters which have helped form in style tradition for many years, all of us at The Vitamin Shoppe are thrilled to accomplice with the distinctive Warner Bros. Shopper Merchandise and DC groups. The heroic motion, huge creativity, and indelible affect on our collective imaginations of Tremendous Hero tales – like Superman, Batman, Surprise Lady and Black Adam – have undoubtedly pushed the health objectives and aspirations of many BodyTech prospects. This compelling collaboration presents shoppers distinctive new flavors whereas bringing the enjoyable and pleasure of the DC Universe into any Tremendous Hero fan’s sports activities vitamin routine, giving them the chance to gas their very own origin story.”
Every of the brand new DC™ x BodyTech® flavors within the launch lineup is designed to match the distinctive persona and tremendous powers of its respective DC character, whereas sustaining the trusted high quality and efficiency of The Vitamin Shoppe’s best-selling BodyTech and BodyTech Elite premium formulation. The vary is completely accessible in over 700 areas of The Vitamin Shoppe and Tremendous Dietary supplements shops, and on www.vitaminshoppe.com, with merchandise together with:
- Black Adam™ Black Cherry BodyTech Elite Nitrulline powder, to assist huge pumps and endurance.
- Surprise Lady™ Sherbet BodyTech Whey Isolate, to assist muscle development and restoration.
- The Flash™ Lightning Lemonade BodyTech Flash Level, to assist pre-workout vitality and focus.
- The Joker™ Sweet BodyTech Energized Important Aminos, to assist each day vitality and restoration assist.
- Superman™ Kryptonite™ Krusher BodyTech Elite Final EAA, to assist muscle constructing and stim-free focus.
- Batman™ Gotham Metropolis™ Grape BodyTech Elite Micronized Creatine Monohydrate, to assist power coaching and muscle mass.
Extra merchandise, flavors, and DC Universe Tremendous Hero and Tremendous-Villain character collaborations might be unveiled as a part of this unique assortment sooner or later.
For extra details about The Vitamin Shoppe, go to www.vitaminshoppe.com, and for extra details about DC, go to www.dc.com.
About The Vitamin Shoppe®
Lifelong Wellness Begins Right here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a worldwide, omnichannel specialty retailer and wellness way of life Firm with the mission of offering prospects with essentially the most trusted merchandise, steerage, and companies to assist them on their journeys of lifelong wellness. Primarily based in Secaucus, New Jersey, the Firm presents a complete assortment of dietary options, together with nutritional vitamins, minerals, specialty dietary supplements, herbs, sports activities vitamin, homeopathic treatments, inexperienced dwelling merchandise, and pure magnificence merchandise. Along with carrying merchandise from roughly 700 nationwide manufacturers, The Vitamin Shoppe presents merchandise from its proprietary manufacturers inside its owned and wholesale channels, together with: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. Within the U.S., the Firm conducts enterprise by means of over 700 company-operated retail shops underneath The Vitamin Shoppe and Tremendous Dietary supplements™ banners, and by way of its web site, www.vitaminshoppe.com. The corporate is increasing its retail footprint by way of an progressive, omnichannel franchising mannequin and opened its first franchise retailer in 2022. Globally, The Vitamin Shoppe serves prospects in choose Asia, South America, and Central America markets by means of native omnichannel companions.
About Warner Bros. Shopper Merchandise
Warner Bros. Shopper Merchandise (WBCP), a part of Warner Bros. Discovery World Manufacturers and Experiences, extends the corporate’s highly effective portfolio of leisure manufacturers and franchises into the lives of followers all over the world. WBCP companions with best-in-class licensees globally on an award-winning vary of toys, vogue, residence décor, and publishing impressed by Warner Bros.’ largest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Recreation of Thrones, Cartoon Community and Grownup Swim. With progressive world licensing and merchandising applications, retail initiatives, and promotional partnerships, WBCP is likely one of the main licensing and retail merchandising organizations on the earth.
About DC
DC, a Warner Bros. Discovery Firm, creates iconic characters, enduring tales, and immersive experiences that encourage and entertain audiences of each era all over the world and is likely one of the world’s largest publishers of comics and graphic novels. As a artistic division, DC is charged with strategically integrating its tales and characters throughout movie, tv, shopper merchandise, residence leisure, interactive video games, and the DC Universe Infinite digital subscription service and neighborhood engagement portal. For extra data go to dc.com.
SOURCE The Vitamin Shoppe
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