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Gen Z is influencing magnificence by rewarding manufacturers that promote inclusivity, sustainability, and ethically sourced merchandise. All of this sounds nice – however are these seemingly optimistic modifications having really optimistic impacts? They may be altering magnificence requirements, however younger persons are additionally always surrounded with content material and messaging about magnificence. Gen Z grew up with Instagram and Snapchat, and have been the primary to flock to TikTok – they’re probably the most image-aware era ever. Right here’s our tackle the contradictions of Gen Z’s magnificence requirements – and which of their values are actually making a long-lasting change.
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00:00 Are Gen Z Magnificence beliefs transferring in a superb or dangerous route?
01:06 The pure magnificence motion
05:36 Stamps.com
06:27 The darkish aspect of Gen Z Magnificence
10:08 Issues are shaping up for the higher
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