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When Vijay Chattha was constructing a startup, his competitor was what some would name a media darling. The competitors had an excellent story, which created investor curiosity. In flip, that curiosity helped land key prospects. And so the cycle repeated. Chattha finally bought that firm in a lukewarm exit and took with him an necessary lesson: Earned media has the facility to be a kingmaker.
Chattha is now the founder and CEO of VSC, a public relations agency that has helped launch over 600 firms. The agency works with startups throughout all levels and lately launched a $21 million enterprise agency to again the businesses that it advises. (Or, as Chattha places it, to place some pores and skin within the sport).
Now, 20 years in, Chattha has ideas concerning how tech’s cyclical nature has impacted its relationship with media, the facility of sharing actual numbers and whether or not founders ought to put together to fall on their sword within the title of transparency.
“I feel it’s a harmful factor. It’s like water. For those who don’t have publicity, you may be dehydrated. However when you have an excessive amount of you’ll be able to drown.” Vijay Chattha
My entire conversation with the entrepreneur may be discovered wherever you hearken to podcasts, so take a listen in the event you favor audio over phrases (in that case, what are you doing right here‽).
Under, we extracted a number of key excerpts from the interview in your studying pleasure.
What’s your temperature studying on how susceptible founders are proper now in relation to sharing hardships publicly?
Vijay Chattha: It depends upon the founder. Is it their first startup, their second or their third? Usually what I discover is the extra profitable and the extra knowledge you might have, the extra clear you’re over time, and presumably even cynical, proper? However the first-time founders, they’re below plenty of stress [to do] regardless of the VCs or employed individuals round them are telling them to do. They’ve received to do it. They’re very involved that the rivals are studying these items.
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