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Slutty Vegan and iconic style model Steve Madden have partnered on new sneakers and purses impressed by the favored vegan fast-food chain. The brand new objects are reimagined variations of Steve MAdden’s basic POSSESSION sneakers and BSETTITUP bag kinds and are made with completely vegan supplies accredited by animal-rights group Individuals for the Moral Remedy of Animals (PETA). Each the bag and the sneakers went by way of a Slutty Vegan makeover and have the chain’s white, yellow, and purple coloration scheme, together with its recognizable logos and slogans.
“I’m thrilled that Slutty Vegan is ready to companion with such an incredible firm like Steve Madden,” Slutty Vegan founder and proprietor Pinky Cole stated in a press release. “When the chance introduced itself, it was a no brainer. This collaboration is greater than only a shoe—it’s about displaying individuals that you just don’t need to dwell inside a field. You could be disruptive and break each glass ceiling, even when it means being a burger joint that has a vegan shoe.”
The Slutty Vegan x Steve Madden Assortment launched on each of the businesses’ web sites and promptly offered out on-line at Steve Madden. Each the BSETTITUP bag ($89.99) and the POSSESSION footwear ($99.99) can be found in-store in Slutty Vegan’s dwelling metropolis of Atlanta at Lenox Mall’s Steve Madden location in Buckhead.
Slutty Vegan’s explosive progress
Cole first based Slutty Vegan as a meals truck in 2018 and after it rapidly attracted miles-long strains, the social justice advocate expanded the idea to its first brick-and-mortar in January 2019. The idea is constructed round provocatively named vegan burgers served with quite a lot of toppings and slathered with the chain’s well-known “Slut Sauce.” The burgers—which may now be made with both an Not possible Burger or Past Burger patty—have lured many well-known prospects to Slutty Vegan, together with Tyler Perry, Snoop Dogg, Usher, and lots of extra. NBA legend Shaquille O’Neal even credit Slutty Vegan with serving to him scale back his meat consumption.
Since its first outpost, Cole has expanded the chain to 5 bodily areas and a bar idea at Atlanta’s Ponce market. The chain additionally has a number of areas within the works outdoors of Georgia, together with in Birmingham, AL; Brooklyn, NY; Charlotte, NC; and extra. To fund its huge enlargement, Cole not too long ago secured a $25 million Sequence A funding led by New Voices Fund (owned by social commerce innovator Richelieu Dennis) and Enlightened Hospitality Investments (owned by restaurateur Danny Meyer, recognized for his fast-food chainShake Shack).
Meyer was captivated by Cole when he met her throughout a Shake Shack collaboration with Slutty Vegan final yr which noticed produced the SluttyShack—a limited-time provide served at Shake Shack in Atlanta and NYC for at some point.
The brand new Steven Madden partnership introduces Slutty Vegan’s fascinating strategy to vegan quick meals into the realm of style-setting style. Madden was additionally impressed by Cole when he met her by way of the Fearless Fund—a grant program that invests in girls of coloration— in February 2021 and their collaboration represents the primary time {that a} shoe model and a vegan restaurant have partnered on this means.
“Once you encounter the sort of daring sensibility and exploding reputation of Slutty Vegan, collaborating with them was apparent,” Steve Madden, proprietor of the Steven Madden model, stated in a press release. “Pinky and I share that dare-to-disrupt spirit.”
Pinky Cole offers again
As Cole continues to develop her affect on the planet of vegan meals, the social justice advocate is devoted to serving to others rise alongside her. To that finish, her eponymously named The Pinky Cole Basis has supported quite a lot of social justice initiatives all through the years to assist communities of coloration construct generational wealth.
Most not too long ago, Cole partnered with Varo Financial institution to offer 800 graduates of her alma mater, Clark Atlanta College, the power to register any LLC they want in an effort to encourage them to begin their very own companies. Cole revealed her present of entrepreneurship to the graduating class throughout a historic graduation speech on the HBCU—the place, at 34, she turned the youngest particular person to ship the speech.
For the Steve Madden collaboration, each Slutty Vegan and Steve Madden will proceed to offer again by donating $1 from gross sales of each the sneakers and luggage to help PETA’s work in animal-rights advocacy.
For extra about Slutty Vegan, learn:
How Shaquille O’Neal Is Ditching Beef With Assist From Slutty Vegan
Slutty Vegan Now Has $25 Million To Increase Vegan Empire
10 Black Vegan Cooks Redefining Plant-Primarily based Meals and Group
JUST LAUNCHED! Get our 10 Straightforward Vegan Summer season Meals recipe ebook as a FREE prompt obtain.
JUST LAUNCHED! Get our 10 Straightforward Vegan Summer season Meals recipe ebook as a FREE prompt obtain.
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