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Up to date: Jun 10, 2022 14:01 IST
New Delhi [India] June 10 (ANI/PNN): Filled with 60 years of pure love and dedication to high quality, Paras Ghee from VRS Meals Ltd. is comprised of the best milk collected instantly from greater than 5,600 villages. The collected milk is hygienically processed in 5 automated crops in Uttar Pradesh, Madhya Pradesh and Maharashtra.
VRS Meals has a long time of expertise in delivering goodness and nourishments by high-quality conventional dairy merchandise. They’ve launched a brand new marketing campaign for his or her flagship model Paras Ghee “Development ka booster dose har roz”.
The impression of the COVID-19 international pandemic made it clear that dependency on trendy medicines can’t be a solution to our well being issues. We want a holistic method to managing our well being and hygiene. We have to strengthen our our bodies from the within.
Fortuitously, our forefathers and rishis who practised Ayurveda defined the secrets and techniques of constructing well being. Ayurveda has extensively beneficial and suggested how, when and what to eat. As per the natural medicine prescribed in Ayurveda, the correct quantity of pure desi ghee is appropriate for the physique, bone joints and mind growth, particularly for a kid’s development. Western researchers recognise ghee as a superfood because it accommodates CLA, Butyric Acid, Antioxidants and nutritional vitamins A, D, E, and Ok. Paras ghee packs all of the nutrient values and wholesome fat of conventional ghee, as talked about in Ayurvedic scriptures.
“Persons are realizing the relevance of ghee with the modern-day well being challenges.
Because the COVID lockdown, ghee has gained traction as a more healthy various to cooking in refined and Hydrogenated oil. Ghee is sweet for your loved ones’s well being and your kid’s development. Paras Ghee model positioning and marketing campaign communication rests on a contemporary line of considering. It’s trendy, extra related and is rooted to the central promise of “Aap ke Baccho ke Development ka Booster Dose, Har Roz.” -Rajendra Singh, Managing Director, VRS Meals Ltd. mentioned.
“Whereas ghee typically is a wealthy supply of nutritional vitamins and wholesome fat, no model up to now took cognisance of this. Paras Ghee took the chance of occupying this house, well focussing on this as assist for his or her new model positioning. Apart from, the relevance of the phrase ‘booster’ within the context of Covid, this positioning imbibes all the advantages centred round a mom’s most vital dream, the expansion and growth of her baby.” –Sandeep Singla, Head of Advertising and marketing, VRS Meals Ltd. mentioned.
The brand new model positioning will likely be rolled out by Digital Movies, Out of doors, Print and Multimedia over the approaching months.
PARAS’ historical past goes again to 1960 when the Organisation began its operations with simply 60 litres of milk each day. The one power that labored proper from day one for the Organisation is the standard, which stays the first driving pressure behind its success right this moment. Ch. Ved Ram, the founder and promoter of VRS Meals (the Firm), is likely one of the connoisseurs within the dairy farm trade. Ved Ram and Sons began as a partnership firm in April 1986.
The primary unit was established in 1987 below the identify of VRS Meals Restricted. Since then, it has embraced quickly altering know-how; manufacturing items are nicely armed with the most recent gear and high quality management processes.
This story is supplied by PNN. ANI won’t be accountable in any method for the content material of this text. (ANI/PNN)
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