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BOULDER, COLO. — The Paleo Food regimen LLC is launching a brand new meals certification program. Based mostly on the science of Loren Cordain, PhD, founding father of the fashionable Paleolithic diet motion, this system goals to supply steering for the meals trade by codifying Paleo Food regimen requirements and making them out there to producers, retailers and different companions.
The founders of the Paleo Food regimen assert that extremely processed meals, GMO meals, grains, legumes, dairy merchandise and different meals are dangerous as a result of they weren’t a part of the weight loss plan people developed consuming for thousands and thousands of years. Reflecting a contemporary interpretation of the way in which folks ate earlier than the rise of agriculture, the weight loss plan emphasizes greens, seafood, fruit and recent meat, with unprocessed meals accounting for 85% of whole consumption.
Translating the science of Paleolithic consuming into a contemporary certification course of will assist shoppers make extra knowledgeable decisions in a aggressive and sophisticated meals market, mentioned Trevor Connor, chief government officer of the Boulder, Colo.-based group.
“The aim of our certification program is to clear up confusion within the market and assist shoppers make more healthy decisions,” he mentioned. “Our new certification empowers shoppers to know which meals are actually wholesome.”
Producers that meet the certification requirements will profit from differentiating their merchandise on the shelf and on-line, he added.
The certification program is launching alongside a rebrand for the Paleo Food regimen, which features a “CPG-friendly brand” and the motto “designed by nature. Constructed by science.”
The Paleo Food regimen is also in search of companions for a brand new licensing program, which can see it lend its trademark by full-branded and co-branded agreements. Obtainable licensing classes embrace uncooked components, ready meals, meal supply, software program, providers, personalised well being care and client packaged items like cosmetics and family merchandise. Licensing is obtainable by The Valen Group, the group’s unique licensing associate.
“The Paleo Food regimen is offering much-needed steering to the meals trade,” mentioned Jeff Dotson, vp of The Valen Group. “Whether or not on-the-go or making ready meals for household meals at dwelling, we wish shoppers to know that their meals decisions are one of the best they are often and that the Paleo Food regimen model and certification logos convey the very best ranges of compliance with the science of the Paleo Food regimen.”
Click on here for extra details about the Paleo Food regimen certification program and model licensing.
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