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Because the journey business continues to bounce again from the impression of the pandemic, Los Cabos has blossomed into one of the sought-after tourism locations in Mexico.
Los Cabos Tourism Board Managing Director Rodrigo Esponda has labored tirelessly together with his workforce to extend the variety of arriving worldwide vacationers, introduce a brand new digital tour platform and unveil a rewards program for journey advisors.
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Los Cabos is projecting an unprecedented progress in tourism arrivals anticipated by the top of the 12 months, with 3.3 million guests, a 20 p.c projected enhance from the identical interval in 2021. The vacation spot continues to exceed expectations and now appears to be like to 2023 with a brand new chapter targeted on a holistic sustainability strategy.
In response, Esponda spoke to TravelPulse concerning the success of the Mexican resort metropolis in 2022 and the joy from tourism officers concerning the 12 months forward.
TravelPulse (TP): Los Cabos has skilled unprecedented tourism progress this 12 months, with the development anticipated to proceed by the rest of 2022. What helped drive the area’s post-pandemic comeback and what can we anticipate for 2023?
Rodrigo Esponda (RE): With a fast response to the pandemic, Los Cabos targeted all of its personal and public efforts on enhancing its product providing with a safety-first strategy that allowed the vacation spot to proceed welcoming vacationers in a protected and safe setting. Los Cabos has been a most popular vacation spot for brand spanking new and returning vacationers alike searching for locations in shut proximity to the U.S. with personalised experiences that will assure a degree of confidence in the course of the journey turmoil. And Los Cabos’ air connectivity through business or personal aviation has made it an accessible vacation spot to the U.S.
Los Cabos recovered 100% of all its journey exercise again in 2021 and is on observe to realize a outstanding progress once more this 12 months with projections to shut 2022 with over 20 p.c progress in visitation in comparison with 2021. In 2023, we anticipate to see the development of longer stays and demand for extra personalised, personal companies from our guests. To replicate this, vacationers have elevated their spend within the vacation spot – for instance, guests’ common journey spend in Los Cabos is $2,500 vs $1,100 for Mexico general.
TP: The rise of expertise has helped remodel the tourism business, with Los Cabos now implementing a 360-degree Tour digital expertise, which permits vacationers to expertise the area earlier than visiting. How do you suppose this can impression the tourism numbers and what benefit does it present for these able to undertake Web3 and Metaverse applied sciences?
RE: The 360-degree Tour digital expertise offers a wealthy and interactive aerial and floor panoramic imagery that I imagine will excite guests and planners and assist them uncover what Los Cabos has to supply. We anticipate it should assist enhance leads, bookings and spend within the vacation spot because the platform permits you to guide reservations and tickets and create a journey itinerary earlier than arrival.
For these wanting to undertake Web3 and Metaverse applied sciences, the platform presents an simply circulation from one geo-location to a different and from the sky to the bottom. There isn’t a different expertise that makes use of this aerial-to-ground immersive expertise and Los Cabos is the primary vacation spot in Latin America to implement it.
TP: Los Cabos can be giving again to journey advisors, as all licensed Los Cabos Specialist Advisors can file consumer bookings to build up factors that qualify them to obtain reward playing cards. How essential are brokers to your vacation spot and what else are you doing to reward them for his or her exhausting work?
RE: Journey advisors and companions are important to the success of Los Cabos. They provide trusted recommendation and distinctive ideas to many vacationers, whether or not they’re new to the vacation spot or extra acquainted. We work with many advisors to make sure that they’ve essentially the most up-to-date details about Los Cabos properties, happenings, facilities, and protocols.
The Los Cabos Specialist platform can have unimaginable assets, reminiscent of movies, maps, photos, and even a coaching course that can present them with the chance to turn into licensed as a specialist in essentially the most unique vacation spot in Mexico. Moreover, by changing into a Los Cabos specialist, journey advisors and their purchasers can even get unique advantages and facilities at motels all through Los Cabos.
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