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KOCHI: In a market flooded with international cereals, muesli, corn flakes and snacks promoted as ‘wholesome meals’, the seek for indigenous alternate options is lastly over. Entrepreneurs heading small-scale startups are giving ‘desi’ delicacies for wholesome diets. One such product is ‘granorich’, which comprises eight elements which might be a part of our conventional food regimen, together with ragi, rice flakes and almonds.
Entrepreneur Krishna Radhakrishnan, 28, the mind behind the thought, believes this product will meet the twin requirement of offering dietary worth for a wholesome life in addition to catering to regional style. She says ‘granorich’ is a wholesome mixture of cereals and pulses.
“The thought struck me whereas I used to be researching for my PhD on natural meals. The method of the product was handpicked after a sequence of consultations with nutritionists,” says Krishna, at the moment pursuing a doctorate from the Amrita College of Arts and Science.
Based on her, in two years she arrange a manufacturing unit outlet and acquired the required machines. The manufacturing unit was arrange in December 2020 at KINFRA Park in Kalamassery. The product was formally launched in June final 12 months.
“All of the manufacturing processes are machine-based and there’s no human dealing with concerned. The product is excessive in dietary fibre that assists weight reduction and is an efficient supply of protein and vitality. We ship to prospects primarily via digital orders. Nevertheless, we do have a devoted house at a multi-brand retailer in Kochi too. The response from our prospects may be very encouraging,” says Krishna.
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