[ad_1]
Day 2 of Goafest 2022 noticed good conversations, poignant moments, a peek into the evolution of the brandscape in addition to a scintillating award present on the finish of the day.
The trade paid tribute to media doyen Pradeep Guha, one of many primary architects of Goafest, on the pageant. His spouse Papiya Guha and son Sanket Guha have been current.
The day began on a excessive observe with double Olympic medallist PV Sindhu in dialog with actor and anchor Sameer Kochchar. The session took the viewers by means of badminton participant Sindhu’s profession, private journey, tournaments and plans for the instant future.
The next session was on ‘OTT Superpower – Freedom and Nuances of Creativity’, with Vikrant Massey, artist; Ali Fazal, artist and Gautam Talwar, Chief Content material Officer, MX Participant in a dialog moderated by Atika Farooqui, anchor and inventive director. They drew out how OTT has modified the lives of not solely the viewers but in addition of creators.
Subsequent up was Sam Glassenberg, Founder & CEO of Degree Ex, speaking concerning the potential of video video games and the way manufacturers can attain audiences by means of this medium. He additionally spoke of the perils of gamification and significance of actual sport design.
The second half of the day started with singer Shilpa Rao charging up the ballroom during which the pageant is being held along with her crowd-engaging efficiency.
Celebrated adman Menno Kluin, Chief Inventive Officer, Dentsu Inventive USA, took the stage subsequent to speak about ‘Collaborative Creativity: Know-how, Craft, Individuals’. He offered the viewers with a sensible information to creativity and methods to grow to be a terrific artistic division. He stated, “You will need to begin with the issue assertion, then construct the machine with an atmosphere with nice management and mindset because it determines the end result, and at last, construct up your individuals and play the boldness sport.” He additionally gave tips about how Indian artistic businesses could possibly be among the many high three within the international pecking order.
The session that had the viewers mesmerised was that of cricket legend Kapil Dev in dialog with sports activities broadcaster Charu Sharma. The change introduced up poignant subjects like types of management and what it’s to be a pacesetter, the criticality of self-belief and self-love, the necessity for dedication whereas working in a group, and way more. Kapil Dev introduced the home down with pleasant anecdotes.
Submit that, Union Minister Hardeep Singh Puri was on the stage with Navika Kumar, Group Editor, Instances Community to speak concerning the present political system and the co-dependence of Press and politics.
It was adopted by an enthralling dialog between two stalwarts of the Indian movie trade – film-maker SS Rajamouli and actor Anupam Kher. The dialog started with Kher questioning Rajamouli about his ideation course of, to which he replied that he retains pondering on a regular basis. The dialogue additionally revolved round their humble beginnings and the way retaining simplicity had contributed to their journey.
Parallelly, all through the day, masterclasses have been organised with presenters from Sharechat, Google, Snapchat and Meta. These lessons targeted on how the creator economic system is driving model success, easy methods to attraction to customers in cool new methods, the facility of digital camera advertising, Instagram for enterprise, and so forth.
THE ABBY ONE SHOW AWARDS
Cheil, FCB India, Well-known Improvements have been the large winners on the Abby One Present Awards. Cheil gained ‘Digital’ and ‘Cellular’ specialist of the 12 months; FCB India was adjudged ‘Direct’ and ‘PR’ specialist of the 12 months whereas Sony Footage Networks India gained ‘Broadcaster of the Yr’. Mindshare was ‘Know-how Entrant of the Yr’. Well-known Improvements, which gained ‘Design Entrant of the Yr’, bagged the solely Grand Prix of the night for Radio Zindagi’s ‘The Applegram’ marketing campaign.
A complete of 32 Broadcaster Abbys, 19 Design & Design Craft Abbys, 40 Digital & Digital Craft Abbys, 31 Direct Abbys, 7 Cellular Abbys, 32 Public Relations Abbys and 16 Know-how Abbys have been awarded on Day 2 of Goafest.
(To obtain our E-paper on whatsapp every day, please click here. We allow sharing of the paper’s PDF on WhatsApp and different social media platforms.)
Printed on: Saturday, Could 07, 2022, 11:34 AM IST
<!–
–>
[ad_2]
Source link