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Britannia has been named as one of many UK’s worst resort chains, after coming backside in a client survey for the tenth yr in a row.
The group has greater than 60 resorts throughout Nice Britain, many with illustrious histories: the Adelphi in Liverpool, for instance, counted Winston Churchill amongst its high-profile company.
Nonetheless, modern Britannia company have discovered the resorts removed from first-class, with respondents to the annual Which? survey describing them as “drained and tatty”, with a “tough and prepared” really feel. Visitors awarded the chain a median of two stars throughout each class, attaining an total buyer satisfaction rating of simply 56%.
The patron champion’s rankings are primarily based on nearly 4,500 stays at 35 chains, with respondents invited to charge their experiences in 10 classes, together with cleanliness, mattress consolation, meals, customer support and worth for cash.
Greater than 1 / 4 (28%) of those that stayed at a Britannia resort had been sad with at the least one facet of their keep, with over half of these (54%) noting points with cleanliness. One visitor described their room as “completely dire, drab and smelly”, whereas one other complained of dust and mold.
“With a decade of dismal opinions Britannia has cemented its place as one of many UK’s worst resort chains,” stated Man Hobbs, editor of Which? Journey. “With the typical value of a UK resort keep now a fifth greater than final yr, travellers need to make certain they’re getting the very best expertise for his or her cash … Worth isn’t essentially an indicator of high quality and lots of respondents reported unbelievable stays with manufacturers together with Premier Inn and smaller chains reminiscent of Warner Hotels.”
Two different chains, Mercure and the Jurys Inn & Leonardo Inns group, additionally carried out poorly within the survey, incomes a buyer satisfaction rating of 58%. Whereas many company praised Mercure for “conveniently situated” resorts with “useful workers”, they described services as “primary”.
Jurys Inn & Leonardo Inns elicited related suggestions, with one visitor describing their keep as “Good, however nothing particular for the worth”. Nonetheless, many praised the chain for his or her conveniently situated properties and “good service”.
Premier Inn was the best-performing chain total, with a buyer rating of 78% and excessive rankings for cleanliness, consolation and customer support. Visitors praised the chain for as “dependable” and providing “high quality service”, with many respondents saying they had been return company as a result of the model was persistently good throughout all websites.
Regardless of Premier Inn being the second-cheapest chain within the desk, additional evaluation by Which? discovered that the worth of a median evening’s keep at its properties has risen by 35% over 2021 – considerably greater than the nationwide common (21%). The rise has definitely been famous by company, who awarded it simply two stars for worth for cash, which meant it misplaced its Which? Really helpful Supplier standing.
Amongst small resort chains, Warner Inns got here out high, with a buyer rating of 77%, and reward for “fashionable, comfy” rooms and a “pleasant welcome”. Though one of many pricier resort chains assessed, with a median room charge of £173 an evening, it scored 4 stars for worth for cash, with a number of company commenting that the inclusion of leisure, breakfast and dinner made the keep value its larger price ticket.
Malmaison additionally fared effectively among the many smaller chains, with a buyer rating of 76%. Visitors praised the “unbelievable service” and “pure luxurious” expertise, giving it 5 stars for cleanliness, room high quality, and the way effectively the expertise lived as much as the outline.
Britannia didn’t reply to requests for remark.
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