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BL Agro, for its flagship product Bail Kolhu, has launched a digital marketing campaign #PyaarKiBarni, which has gone reside from August 9 on all social media platforms resembling YouTube, Fb, Twitter, Linkedin, Instagram, Sharechat and DTH. The marketing campaign unfolds with a person pickling mangoes whereas reminiscing about his mom doing the identical, ready for the salted and spiced mangoes to be seasoned within the solar and at last bringing the pickle to his sister.
For the marketing campaign, we needed Bail Kolhu to take a step again and let the bond between a sister and brother shine, Ghanshyam Khandelwal, chairman, BL Agro, mentioned. “We additionally needed to evolve the concept we conceptualised for #RasodeMeinMardHai – breaking the preconceived notion that the kitchen is solely a girl’s area and selling males cooking. So, the #PyaarKiBarni marketing campaign showcases each. A person carries on the custom of pickling. A customized that’s conventionally handed down from mom to daughter or daughter-in-law. And a brother celebrates a household’s love by fulfilling a fleeting and melancholic want of his sister,” Khandelwal added.
The marketing campaign for Raksha Bandhan was conceptualised, scripted and filmed by Leads Model Join. “BL Agro has at all times been a socially aware firm and their communication for Bail Kolhu, visionary. Once we had been ideating the marketing campaign, highlighting these had been important. The marketing campaign was born from the bittersweet realisation that in sure moments in life, like while you’re about to change into a mum or dad, what issues most is the bond you share with family members. And even one thing so simple as a brother answering a sister’s longing for an ‘achaar’, made additional particular with Bail Kolhu’s flavour, could make that bond extra momentous and memorable,” Sanjay Srivastava, CEO, Leads Model Join, said.
Primarily based in Bareilly, Uttar Pradesh, BL Agro Industries Ltd. has been dedicated to offering high quality meals merchandise. The corporate at present claims to have one of many largest distribution networks amongst all branded edible oil and meals product gamers in India, with over 58,000 retailers.
Additionally Learn: SKINN’s Raksha Bandhan campaign features sibling duo Rhea Kapoor and Harshvarrdhan Kapoor
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