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A brand new tourism marketing campaign in Amsterdam is making an attempt to discourage “nuisance” British vacationers from visiting town.
The marketing campaign, named the “discouragement marketing campaign”, is making an attempt to maintain away vacationers headed to town merely to drink, take medication, and have intercourse, The Times has reported.
The principle message of the marketing campaign can be “keep away”, and can initially be focused at British vacationers, in response to the Netherlands broadcaster Noord Holland.
The marketing campaign comes as a part of a transfer from metropolis councillors to ascertain a brand new status for town in Europe and past.
At the moment, many vacationers affiliate Amsterdam with drugs and alcohol, and councillors are involved that the red light district is attracting problematic or voyeuristic tourism.
The marketing campaign will start subsequent spring, and try to ascertain a brand new normal of behaviour for these visiting town.
Amsterdam’s deputy mayor Sofyan Mbarki is heading the marketing campaign to implement the brand new measures. He stated: “The goal of the discouragement marketing campaign is to maintain out guests that we don’t want. If we love town, we should take motion now.”
“Motion is required to forestall nuisance and overcrowding,” he continued.
“Amsterdam is a world metropolis and bustle and liveliness come together with this however to maintain our metropolis habitable we have to select limits as a substitute of irresponsible development.”
Mbarki has additionally unveiled plans to maneuver 100 brothel home windows away from the on-show Wallen district, ban hashish smoking on the street in Amsterdam’s metropolis centre, and putting caps on the variety of river cruises and bachelor occasion bookings at venues.
Each Amsterdam’s pink mild district and its hashish espresso retailers have traditionally attracted massive teams to go to for hen and stag dos. Massive teams of younger males visiting the pink mild district are thought to disrespect it and create an unwelcome ambiance.
Amsterdam isn’t the one metropolis reckoning with the consequences of overtourism. Journey publication Fodor’s recently published a “No” list of 10 destinations to avoid in 2023, from locations affected by overcrowding and erosion to nations with water shortages exacerbated by tourism.
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