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Robert Downey Jr. is channeling his Iron Man character Tony Stark together with his newest philanthropic enterprise aimed to assist save our planet. Downey Jr. simply introduced that he’s investing in Motif Foodworks – a meals tech firm working to enhance sustainability within the meals system. Via his funding agency FootPrint Coalition Enterprise (FPCV), the actor will assist propel Motif into the forefront of the choice protein business.
Motif Foodworks developed a heme-binding myoglobin protein known as HEMAMI. The corporate’s proprietary technique expertly replicates the feel, aroma, and style of conventional animal meat utilizing completely plant-based components. The meals tech firm’s mission lies in growing a plant-based meat various that can enchantment to all customers, ultimately serving to promote an inclusive sustainable meals system.
The Boston-based firm is behind APPEXTEX – a proprietary know-how that copies the feel and style of conventional animal merchandise. This know-how creates an modern meat various that intends to enchantment to meat-eaters worldwide. The heme, which is most notably utilized in Inconceivable Meals merchandise, offers a “bleeding” plant-based meat that mirrors conventional meat merchandise.
“If plant-based meals are going to make an actual impression on sustainability, we want an strategy that’s each scrumptious and nutritious,” Downey Jr. mentioned in an announcement. “By specializing in each higher tasting and more healthy choices, Motif is just not solely making a distinction in merchandise in the present day however reimagining the way forward for tomorrow’s plant-based meals.”
Motif Breaks Into the Various Protein Market
Downey Jr.’s latest funding follows Motif’s profitable Sequence B funding spherical final yr. The corporate secured a $226 million funding package deal, which might be allotted in the direction of bettering its signature applied sciences and increasing its distribution capabilities. The corporate at the moment has plans to debut three plant-based meat merchandise to foodservice suppliers, retailers, and distributors throughout the US.
“Whether or not on the shop shelf or a menu, we’re centered on making our buyer’s plant-based meals so fascinating that folks really crave them,” Motif FoodWorks CEO Jonathan McIntyre mentioned in an announcement. “We couldn’t be extra excited to have Robert [Downey Jr.] and FootPrint Coalition on board as an investor and a accomplice in our work to develop the class.”
The three merchandise embody the Motif MoBeef Plant-Primarily based Burger Patties, Motif MoBeef Plant-Primarily based Floor, and Motif MoPork. The burgers would be the solely product out there till later this yr when the corporate is about to launch the grounds and pork choices. Motif additionally revealed that it plans to launch its Motif MoChicken subsequent yr, coming into the quickly increasing plant-based rooster sector.
Motif will unveil these modern plant-based merchandise with the assistance of Chef Chloe Coscarelli on the Taste Foray’s Championship BBQ and Prepare dinner-Off on the Nationwide Restaurant Affiliation Present in Chicago. Coscarelli will prepare dinner with the Motif meat merchandise through the competitors on Might 22.
“With our Motif MoBeef, Motif MoPork, and Motif MoChicken choices, cooks, retailers, and distributors can provide the best possible plant-based expertise, with umami, mouthwatering taste, and a meaty chew that buyers have been asking for from merchandise within the class,” McIntyre mentioned.
Robert Downey Jr.’s Vegan Investments
Downey Jr. is betting massive on the plant-based world. Aside from Motif, the main superstar invested in a vegan cheese firm that makes dairy-identical cheese utilizing soybeans. Nobell Meals secured $75 million {dollars} with the assistance of FPCV, placing the corporate’s whole valuation at $100 million. The corporate’s modern product makes use of a proprietary know-how that extracts proteins from soybeans to duplicate dairy caseins to offer its plant-based cheese a creamy, tacky texture.
Earlier in 2021, Downey Jr. additionally invested in a vegan bacon firm MyForest Meals (beforehand often known as Atlast Meals). The $40 million greenback funding spherical helped MyForest Meals broaden its manufacturing capabilities and distribution vary. The corporate – identified for its mushroom-based bacon – plans to construct the biggest mycelium manufacturing facility in the US with the assistance of this funding package deal.
For extra plant-based happenings, go to The Beet’s Information articles.
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