Frozen meat model Steak-umm shouldn’t be taking the vegetarian market mendacity down with the launch of a brand new mattress linen vary that appears like beef and smells like beef – however isn’t beef.
Higher identified for its thin-sliced frozen steaks, a well-known sight in US supermarkets, the corporate is now after a slice of the nighttime financial system with its newest stunt.
Aimed toward beef-curious vegans and vegetarians, the queen-sized mattress sheets are being bought on-line to fulfill protein cravings with out recourse to a butcher. If that doesn’t fulfill, a 100-minute-long recording of scorching steak can be out there to make your bed room sound like a BBQ grill.
Developed by full-service unbiased promoting company Tombras, the humorous work follows the personalization of the model with new mascot The Steakperson.
Tombras president Dooley Tombras stated: “That is each the obvious and humorous line extension we’ve ever labored on. Customers on Twitter name them beef sheets, and it all the time gave everyone a chuckle. However after we realized it might be an effective way to open the model as much as non-meat eaters, it grew to become extra than simply humorous – it grew to become good.”
Max Scannapieco, vice-president of gross sales and advertising and marketing at father or mother firm Quaker Maid Meats, added: “Taking the vitality and momentum that Steak-umm has on social and creating Beef Sheets are the kind of activations we hoped for when partnering with Tombras.”
The much-maligned infomercial area has lengthy offered fertile floor for parody, as ably demonstrated by a Netflix Stranger Issues teaser.