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Discounter Lidl Belgium is ready to develop its vegan and vegetarian vary in response to altering buyer calls for and a decline in meat consumption.
The retailer mentioned that clients are more and more preferring plant-based meat options, with gross sales of meat substitutes growing by 60% between 2017 and 2020.
It famous that this development continues immediately, with Lidl Belgium eager to capitalise on these modifications in buyer style.
A survey performed by iVOX on the request of the non-profit affiliation EVA lately confirmed that meat consumption by Belgians continues to lower.
One in three Belgian customers indicated that he/she eats vegetarian meals no less than as soon as every week, whereas 4 out of ten meat eaters want to eat much less meat sooner or later.
Expanded Vary
To capitalise on these traits, Lidl Belgium has expanded its vary of plant-based meat substitutes, with a further 73 vegetarian and vegan SKUs accessible. This quantity is predicted to extend by one other 10% quickly.
“At Lidl, we’re extraordinarily conscious of the impression animal merchandise have on our surroundings,” mentioned Isabelle Colbrandt, Lidl spokeswoman. “To guard our planet, we have to adapt our food regimen and make extra use of vegetable proteins.
“In that context, we’re dedicated to doubling the gross sales of our vegetarian and vegan vary between 2020 and 2025, because of an elevated variety of merchandise and extra promotions.”
Since Lidl entered the Belgian market 25 years in the past, the retail chain has strived to enhance its in-store supply for vegans and vegetarians. It goals to double gross sales of its vegetarian and vegan vary by 2025.
© 2022 European Grocery store Journal. Article by Conor Farrelly. For extra private-label information, click on right here. Click on subscribe to enroll to ESM: European Grocery store Journal.
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