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San Francisco-based magnificence model JUNOCO has raised $6.3 million in its Collection A funding spherical. The spherical was led by Imaginative and prescient Plus Capital, with participation from FREES FUND.
The funding can be used to launch a wider vary of easy merchandise with ten or fewer components, and in addition to make 80% of the model’s packaging refillable.
JUNOCO was based by serial entrepreneur Kyle Jiang. Along with his household concerned within the international packaging trade, Jiang had grown up witnessing the waste and environmental points related to typical magnificence merchandise. Consequently, he needed to develop extra sustainable options.
All JUNOCO merchandise are cruelty-free, vegan, and freed from microplastics. Moreover, all of the model’s packaging is recyclable and lots of of its formulation use upcycled components. Presently, JUNOCO’s bestseller is its ten-ingredient cleaning balm, which has bought greater than 500,000 models in its first yr.
#ToBeHuman
This summer time, JUNOCO can be launching a pores and skin positivity marketing campaign referred to as #ToBeHuman. The goal of the marketing campaign is to reveal that “true magnificence is boundless” by showcasing actual pores and skin and our bodies. It can search to normalise options equivalent to wrinkles, zits, and discolouration.
Sustainable vegan magnificence
The marketplace for vegan magnificence is now value $511 billion, and is anticipated to exceed $716 billion by 2025. Demand for vegan cosmetics has been described as “spiralling”, and corporations are more and more turning in the direction of extra sustainable initiatives equivalent to refillable containers.
“Individuals themselves have gotten increasingly attentive and aware of their consumption, and for many individuals vegan cosmetics are the best way to make their on a regular basis life extra sustainable,” Nadine Steuer, founding father of sustainable cosmetics model Kupfergrün, instructed vegconomist.
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