[ad_1]
Filmed by director Damien Chazelle, marketing campaign images by Cass Hen, unique music composed by American movie composer Justin Hurwitz, the content material will seem throughout broadcast, streaming, OOH, digital and social media.
Now greater than ever, many are targeted on their well being and wellness efforts. Aniston’s superbly crafted journey showcases actual habits and rituals that she has not too long ago built-in into her every day routine, similar to journaling. The brand new marketing campaign encourages viewers to champion the small, easy methods they decide to wellness. Regardless of the way you personally outline what wellness means to you, each second is important.
As CCO, Aniston has been closely concerned in product innovation and evolution. Featured within the marketing campaign is the newly launched VITAL PROTEINS® & JENNIFER ANISTON™ BARS, three scrumptious protein and collagen bars designed and developed in collaboration with Aniston.
Aniston, who commonly consumes bars, discovered that none of them have been fairly proper, and wished to create a bar sized to suit her life-style that features key elements that she hadn’t seen in bars to this point.
“I spent the final yr collaborating intently with the Important Proteins group on this new bar assortment, serving to to handpick the elements and flavors that I really like. I can not look forward to folks to attempt them out,” mentioned Jennifer Aniston, CCO of Important Proteins.
Excellent for any time of day: morning, between meals, or on the go, the bars shall be obtainable in three flavors: Peanut Butter Fudge, Chilly Brew Espresso, and Darkish Chocolate Coconut — all beneath 200 energy every. Aniston herself adores the thrilling and revolutionary elements and flavors that are impressed by elements she would add to her shakes, similar to maca & maqui berry within the Peanut Butter Fudge, maca & cordyceps within the Chilly Brew Espresso, and reishi & lion’s mane within the Darkish Chocolate Coconut. The bars function 14g of protein (together with 6g of grass-fed, pasture-raised bovine collagen peptides), include lower than 1g of sugar and are made with out gluten or soy.
Go to vitalproteins.com to get a primary take a look at the collaboration course of forward of the official bar launch on Could 23. Home retailer distribution is coming this summer time and can retail in counts of 12 per field, 4 per field, and single bars priced at $2.99.
The marketing campaign additionally options tales from longtime Important Proteins lovers dedicated to raised residing by means of their private definitions of well-being. Every story delves into the numerous points of every day routines by means of holistic wellness together with thoughts, physique, and spirit. Everybody’s path to wellness seems to be totally different—these wellness tales contact upon varied points of bodily, emotional, psychological and social well being.
“The current prioritization of well being and wellness was an integral piece of the artistic marketing campaign technique,” mentioned Tracey Halama, CEO of Important Proteins. “We consider Important Proteins can unite folks with a supply of optimism and confidence irrespective of the way you pursue your objectives.”
Important Proteins gives an approachable product line that features drinks, meals, dietary supplements and nutritional vitamins. The marketing campaign will launch globally later this yr. For extra data on Important Proteins’ international model marketing campaign and a sneak peek on the upcoming product launches, please go to www.vitalproteins.com/wellnessisvital.
About Important Proteins®
Important Proteins® is America’s #1 collagen model.* Based in 2013, the model is constructed on the assumption that collagen supplementation along with a nutritious diet and train regime is prime to assist wholesome pores and skin, hair, nails, bones and joints.**^ Important Proteins® has expanded into 17 worldwide markets. In 2019, the model launched Important Efficiency™— a full spectrum lineup of excessive efficiency, collagen-based merchandise. In late 2021, Nestlé Well being Science accomplished the ultimate acquisition of Important Proteins®. The number of collagen merchandise inside the model’s portfolio span the complement, vitamin, meals and beverage classes, providing an assortment of choices for shoppers. Important Proteins® merchandise include premium sources of collagen peptides and vitamins made with the very best high quality sourced elements. Get essentially the most out of day by day with a brand new technique to higher residing by means of collagen-based vitamin made to supply a extra fulfilling wellness routine, as a result of wellness is important. For extra data, please go to www.vitalproteins.com.
**This assertion has not been evaluated by the Meals and Drug Administration. This product shouldn’t be meant to diagnose, deal with, treatment, or forestall any illness. |
^Outcomes might range. Varied research have prompt advantages following every day consumption of collagen peptides for a number of months. Confer with product labels and vitalproteins.com for beneficial serving sizes and for extra data.
SOURCE Important Proteins
[ad_2]
Supply hyperlink