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There have been just a few examples of excellent use of the online in the course of all of the gives of “assist” from the likes of Ryanair, easyJet et al for stranded passengers abroad because of the XL saga.
Standing out was an effort from Co-Operative Travel. On Friday morning on-line advertising and marketing Craif Lefevre snapped up the area identify XL-travel-advice.co.uk and thru it onto a primary WordPress template.
The web page included reams of data for customers and hyperlinks to the CAA and Abta. The Co-Op branding was not in-your-face in any respect and carried only one easy “Re-booking Agent” hyperlink to the primary Co-Op homepage.
The entire thing took Lefevre about an hour to type out, it is getting a good quantity of journey and it would not be a shock if he has – er, optimistically – snapped up the domains for different organisations which can or might not discover themselves in a spot of trouble within the months forward.
Kevin Might, editor, Travolution
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